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Monday, May 13 • 1:45pm - 2:30pm
Case Study: Digital Engagement Based HCP Target Segments + Dynamic Activation Plans

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Speakers
avatar for Emily Martin

Emily Martin

Associate Director, HCP Marketing, Digital, argenx
Emily Martin is an Associate Director of US HCP/Digital Marketing at argenx. Emily leads efforts for digital analytics and measurement across all indications and campaigns. She ensures seamless experience for HCPs by driving ecosystem management, creating business rules, ensuring... Read More →
avatar for Samarth Virk

Samarth Virk

Director, NPP, HCP Marketing, argenx
Samarth is a seasoned digital marketer with a dedication to unlocking the potential within data. He is an enthusiast of the digital marketing landscape, crafting impactful strategies within the pharmaceutical and biotech industries. His approach seamlessly melds analytics with innovative... Read More →


Monday May 13, 2024 1:45pm - 2:30pm PDT
Balboa Bay Resort, Newport Beach, CA