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Monday, May 13 • 4:00pm - 4:45pm
Panel: Authenticity in Action: Increase Engagement and Build Trust through Patient-Centered Campaigns

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  • Integrate the patient perspective and voice into the discussion from the beginning
  • Create a community for patients, caregivers and physicians to build trust and provide awareness, education and support
  • Strategies for working with patient advocacy groups and underserved populations
  • Leverage data and digital tools to improve engagement

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Ryan Sinclair

Ryan Sinclair

Director of Marketing, HIV Franchise, Gilead Sciences
Ryan is currently the Director of Marketing for the US HIV Franchise at Gilead Sciences. During his tenure he has led consumer, community and HCP-focused initiatives across the HIV care continuum. Most recently his work on leading an HIV testing consumer campaign, including the creation... Read More →
avatar for Dayna Sracic

Dayna Sracic

Executive Director, Consumer Marketing, Endo International plc
Dayna Sracic is a dynamic leader with extensive experience in consumer marketing and commercial operations. Currently serving as Executive Director of Consumer Marketing of the Branded Specialty portfolio at Endo, Dayna also holds the role of Commercial Operations and Effectiveness... Read More →
avatar for Shoshana Lipson

Shoshana Lipson

Executive Director, Migraine Meanderings; President, Hope in Pain, Inc.; Migraine Patient Leader
Shoshana is a patient advocate, speaker and writer with a passion to encourage, support, educate and inspire people with migraine and other chronic pain conditions to find purpose and value in the midst of chronic illness, and not give up hope.As the Executive Director of Migraine... Read More →
avatar for Kelly Bock

Kelly Bock

Director of Consumer Marketing, Sumitomo Pharma America, Inc.
Kelly Bock leads consumer and patient marketing for GEMTESA®. Along with her creative, digital, PR, and media agency partners, she is responsible for developing impactful, engaging multi-channel campaigns, driven by the overactive bladder (OAB) patient journey and consumer POV.Prior... Read More →

Monday May 13, 2024 4:00pm - 4:45pm PDT
Balboa Bay Resort, Newport Beach, CA
  Panel
  • QTAG featuredsession