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Tuesday, May 14 • 9:30am - 10:15am
Panel: Harness the Power of AI: Employ AI to Extract Contextual Insights from Multiple Sources to Drive Better Commercial Engagement

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  • Define the multiple sources of available data including real world evidence, market research, claims data, EMR, and marketing insights
  • Understand how AI can be used to weed out the noise and extract relevant information from the available data to translate into actionable strategies for chatbots, personalization, digital marketing, field teams and content development
      • How AI can be used to predict HCP behaviors, care gaps and patient outcomes
  • Address privacy concerns by understanding the current regulations and safeguarding patient data

Moderators
avatar for Tim Kuruvilla

Tim Kuruvilla

Global Head of Commercialization, Roche Information Solution (RIS), Roche
Tim Kuruvilla is Head of Commercialization for Roche Information Solution (RIS), which focuses on delivering data-driven solutions that empower healthcare professionals and patients to make insights-based decisions. Connecting the lab, care and home settings, these innovative digital... Read More →

Speakers
avatar for Eunjoo Pluenneke

Eunjoo Pluenneke

Omnichannel Strategy Lead,, AbbVie Digital Lab
Eunjoo Pluenneke currently leads the Omnichannel strategy for Neuroscience brands as AbbVie. Her experience spans several roles in sales and marketing technology, strategy, and operations at AbbVie, Sanofi, Mallinkrodt, and Genentech. She has led the development of numerous innovative... Read More →
avatar for Ravi Gopalakrishnan

Ravi Gopalakrishnan

Vice President Data Science , AI & Advanced Analytics, AstraZeneca
avatar for Jorge Herrera

Jorge Herrera

Head of Enterprise CXM, Pfizer
Jorge Herrera is an accomplished digital transformation and customer experience leader with over 20 years of experience driving growth for Pfizer and technology companies.  As Head of Enterprise CXM at Pfizer, Jorge currently leads the development of customer experience management... Read More →

Tuesday May 14, 2024 9:30am - 10:15am PDT
Balboa Bay Resort, Newport Beach, CA
  Panel
  • QTAG featuredsession