Digital Pharma Engage 2024

When launching into an ultra-rare disease state every patient counts, and an air-tight marketing plan has no room for leakage. This case study will explore the elements and applications of a robust data supply chain to inform a rare disease approach to comprehensive stakeholder engagement, coordination of personal and non-personal promotional efforts, and achieving rapid conversion through pre-market education and engagement. The strategic application of data whether primarily sourced or amortizing exhaust data, has the potential to supercharge the connection with a customer by leveraging aperture to provide a service, not a advertisement.