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Tuesday, May 14 • 3:45pm - 4:30pm
Panel: Navigating Omnichannel Success: Orchestrating Seamless Customer Experiences

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  • Walk before you crawl: Building an infrastructure to support omnichannel marketing
  • Define clear roles and responsibilities to ensure alignment and synergy across teams
  • Develop unified messaging strategies across all customer touchpoints.
  • Identify and address gaps between various channels to create a seamless customer journey
  • Tailor strategies to meet the specific needs and preferences of diverse patient populations
  • Implement flexible approaches to accommodate variations in customer preferences and behaviors
Moderators
avatar for Michael Diaz

Michael Diaz

Omnichannel Content Lead, Digital Channel Activation, Merck Animal Health
Michael Diaz is a versatile digital lead specializing in content and customer excellence. He currently serves as the Omnichannel Content Capabilities Lead for Merck Animal Health’s Digital Channel Activation Team. Michael is a mindful data-driven storyteller who understands the... Read More →

Speakers
avatar for Brianne Casey

Brianne Casey

Senior Director, Omnichannel Strategy, US Commercial, AstraZeneca Rare Disease Unit
avatar for Cortnie Gagnon, MBA

Cortnie Gagnon, MBA

Director, Upstream and Omnichannel Marketing, Sumitomo Pharma America, Inc.
avatar for Myles Lawless

Myles Lawless

Senior Director, Digital & Omnichannel Marketing, Corcept Therapeutics
Myles currently leads digital marketing strategy, data-driven marketing automation and analytics, and omnichannel capabilities to elevate disease education and commercialized brand engagement at Corcept Therapeutics. He is an accomplished leader with over 20 years of multidisciplinary... Read More →

Tuesday May 14, 2024 3:45pm - 4:30pm PDT
Balboa Bay Resort, Newport Beach, CA
  Panel
  • QTAG featuredsession