This interactive working group session presents a hypothetical scenario within the pharmaceutical industry, focusing on brand planning. The session aims to engage participants in a dynamic exercise where they collaborate, strategize, and innovate to address the challenges faced by a fictional pharmaceutical brand. Through facilitated discussions, participants will explore various aspects of brand planning, including market analysis, target audience identification, competitive positioning, and messaging strategy. By leveraging collective expertise and creativity, this session offers a valuable opportunity for participants to enhance their understanding of brand planning principles while fostering innovative thinking.
