Digital Pharma Engage 2024: Full Schedule

11:45am PDT

Registration

Sponsored By:

Monday May 13, 2024 11:45am - 5:30pm PDT
Balboa Bay Resort, Newport Beach, CA

1:15pm PDT

Welcome Remarks and Opening Icebreaker

Speakers

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Monday May 13, 2024 1:15pm - 1:45pm PDT
Balboa Bay Resort, Newport Beach, CA

Networking

1:45pm PDT

Case Study: Digital Engagement Based HCP Target Segments + Dynamic Activation Plans

Speakers

Emily Martin

Associate Director, HCP Marketing, Digital, argenx

Emily Martin is an Associate Director of US HCP/Digital Marketing at argenx. Emily leads efforts for digital analytics and measurement across all indications and campaigns. She ensures seamless experience for HCPs by driving ecosystem management, creating business rules, ensuring... Read More →

Samarth Virk

Director, NPP, HCP Marketing, argenx

Samarth is a seasoned digital marketer with a dedication to unlocking the potential within data. He is an enthusiast of the digital marketing landscape, crafting impactful strategies within the pharmaceutical and biotech industries. His approach seamlessly melds analytics with innovative... Read More →

Monday May 13, 2024 1:45pm - 2:30pm PDT
Balboa Bay Resort, Newport Beach, CA

Case Study

2:30pm PDT

1:1 Curated Meetings with Event Partners

Monday May 13, 2024 2:30pm - 3:45pm PDT
Balboa Bay Resort, Newport Beach, CA

1:1 Meetings

3:45pm PDT

Caffeinated Conversations

Sponsored By:

Monday May 13, 2024 3:45pm - 4:00pm PDT
Balboa Bay Resort, Newport Beach, CA

Networking

4:00pm PDT

Panel: Authenticity in Action: Increase Engagement and Build Trust through Patient-Centered Campaigns

Integrate the patient perspective and voice into the discussion from the beginning
Create a community for patients, caregivers and physicians to build trust and provide awareness, education and support
Strategies for working with patient advocacy groups and underserved populations
Leverage data and digital tools to improve engagement

Moderators

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Speakers

Ryan Sinclair

Director of Marketing, HIV Franchise, Gilead Sciences

Ryan is currently the Director of Marketing for the US HIV Franchise at Gilead Sciences. During his tenure he has led consumer, community and HCP-focused initiatives across the HIV care continuum. Most recently his work on leading an HIV testing consumer campaign, including the creation... Read More →

Dayna Sracic

Executive Director, Consumer Marketing, Endo International plc

Dayna Sracic is a dynamic leader with extensive experience in consumer marketing and commercial operations. Currently serving as Executive Director of Consumer Marketing of the Branded Specialty portfolio at Endo, Dayna also holds the role of Commercial Operations and Effectiveness... Read More →

Shoshana Lipson

Executive Director, Migraine Meanderings; President, Hope in Pain, Inc.; Migraine Patient Leader

Shoshana is a patient advocate, speaker and writer with a passion to encourage, support, educate and inspire people with migraine and other chronic pain conditions to find purpose and value in the midst of chronic illness, and not give up hope.As the Executive Director of Migraine... Read More →

Kelly Bock

Director of Consumer Marketing, Sumitomo Pharma America, Inc.

Kelly Bock leads consumer and patient marketing for GEMTESA®. Along with her creative, digital, PR, and media agency partners, she is responsible for developing impactful, engaging multi-channel campaigns, driven by the overactive bladder (OAB) patient journey and consumer POV.Prior... Read More →

Monday May 13, 2024 4:00pm - 4:45pm PDT
Balboa Bay Resort, Newport Beach, CA

Panel

QTAG featuredsession

4:45pm PDT

Interactive Working Group: Revolutionizing Pharma through the Power of the Patient Voice

Join us for a dynamic working group session designed to spark collaboration and innovation among participants as they delve into strategies for elevating the patient voice within their organizations. Through interactive discussion, participants will brainstorm and troubleshoot approaches to genuine patient engagement and a creative leveraging of patient insights. By the session’s close, participants can expect to emerge with actionable ideas and solutions to help propel patient-centric initiatives forward within their respective organizations.

Speakers

Shoshana Lipson

Executive Director, Migraine Meanderings; President, Hope in Pain, Inc.; Migraine Patient Leader

Monday May 13, 2024 4:45pm - 5:25pm PDT
Balboa Bay Resort, Newport Beach, CA

Interactive Working Group

QTAG featuredsession

5:25pm PDT

Closing Remarks

Speakers

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Monday May 13, 2024 5:25pm - 5:30pm PDT
Balboa Bay Resort, Newport Beach, CA

5:30pm PDT

Fun under the Sun

Kick off Reception

Monday May 13, 2024 5:30pm - 6:30pm PDT
Balboa Bay Resort, Newport Beach, CA

Networking

7:45am PDT

Registration

Sponsored By:

Tuesday May 14, 2024 7:45am - 5:30pm PDT
Balboa Bay Resort, Newport Beach, CA

8:00am PDT

Networking Breakfast

Sponsored By:

Tuesday May 14, 2024 8:00am - 8:45am PDT
Balboa Bay Resort, Newport Beach, CA

Networking

8:45am PDT

Opening Remarks

Speakers

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Tuesday May 14, 2024 8:45am - 9:00am PDT
Balboa Bay Resort, Newport Beach, CA

9:00am PDT

Fireside Chat: Navigating the Path to Marketing Excellence: Insights on Cultivating the Next Generation of Marketers

Moderators

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Speakers

Alana Darden Powell

Vice President, Urology Marketing, Sumitomo Pharma America, Inc.

Tuesday May 14, 2024 9:00am - 9:30am PDT
Balboa Bay Resort, Newport Beach, CA

Fireside Chat

9:30am PDT

Panel: Harness the Power of AI: Employ AI to Extract Contextual Insights from Multiple Sources to Drive Better Commercial Engagement

Define the multiple sources of available data including real world evidence, market research, claims data, EMR, and marketing insights
Understand how AI can be used to weed out the noise and extract relevant information from the available data to translate into actionable strategies for chatbots, personalization, digital marketing, field teams and content development
Address privacy concerns by understanding the current regulations and safeguarding patient data

Moderators

Tim Kuruvilla

Global Head of Commercialization, Roche Information Solution (RIS), Roche

Tim Kuruvilla is Head of Commercialization for Roche Information Solution (RIS), which focuses on delivering data-driven solutions that empower healthcare professionals and patients to make insights-based decisions. Connecting the lab, care and home settings, these innovative digital... Read More →

Speakers

Eunjoo Pluenneke

Omnichannel Strategy Lead,, AbbVie Digital Lab

Eunjoo Pluenneke currently leads the Omnichannel strategy for Neuroscience brands as AbbVie. Her experience spans several roles in sales and marketing technology, strategy, and operations at AbbVie, Sanofi, Mallinkrodt, and Genentech. She has led the development of numerous innovative... Read More →

Ravi Gopalakrishnan

Vice President Data Science , AI & Advanced Analytics, AstraZeneca

Jorge Herrera

Head of Enterprise CXM, Pfizer

Jorge Herrera is an accomplished digital transformation and customer experience leader with over 20 years of experience driving growth for Pfizer and technology companies. As Head of Enterprise CXM at Pfizer, Jorge currently leads the development of customer experience management... Read More →

Tuesday May 14, 2024 9:30am - 10:15am PDT
Balboa Bay Resort, Newport Beach, CA

Panel

QTAG featuredsession

10:15am PDT

Caffeinated Conversations

Sponsored By:

Tuesday May 14, 2024 10:15am - 10:45am PDT
Balboa Bay Resort, Newport Beach, CA

Networking

10:45am PDT

Case Study: The Value of a Bi-Directional Data Supply Chain to Accelerate a Hyper Targeted Rare Disease Oncology Launch

When launching into an ultra-rare disease state every patient counts, and an air-tight marketing plan has no room for leakage. This case study will explore the elements and applications of a robust data supply chain to inform a rare disease approach to comprehensive stakeholder engagement, coordination of personal and non-personal promotional efforts, and achieving rapid conversion through pre-market education and engagement. The strategic application of data whether primarily sourced or amortizing exhaust data, has the potential to supercharge the connection with a customer by leveraging aperture to provide a service, not a advertisement.

Speakers

Matt Goff

Digital Marketing Lead, Coherus

Matt currently leads the digital marketing practice at Coherus BioSciences. He previously led global commercial development of the Cell Therapy 360 digital platform for the Bristol Myers Squibb cell therapy franchise. Matt has a history of pioneering innovative personal and non-personal... Read More →

Tuesday May 14, 2024 10:45am - 11:15am PDT
Balboa Bay Resort, Newport Beach, CA

Case Study

11:15am PDT

1:1 Curated Meetings with Event Partners

Tuesday May 14, 2024 11:15am - 12:30pm PDT
Balboa Bay Resort, Newport Beach, CA

1:1 Meetings

12:30pm PDT

Networking Lunch

Sponsored By:

Tuesday May 14, 2024 12:30pm - 1:30pm PDT
Balboa Bay Resort, Newport Beach, CA

Networking

1:30pm PDT

Navigating Disruptive Launches: Lessons Learned from the Trenches

Launching an innovative therapeutic can be potentially transformative, yet can also come with some significant challenges. This session will discuss important considerations when planning a launch, including market assessment and development, stakeholder management, and infrastructure creation in uncharted territory. Join to hear key insights, best practices, and lessons learned along the way.

Speakers

Yaa Bruce

Advisor, SPARK at Stanford, Former Senior Director, US Commercial Lead, Hemophilia Gene Therapy at Biomarin

Yaa Bruce has built her career around launching and growing products and "imagining the possibilities" within the healthcare space. She has two decades of experience working to increase access to treatment via strategy, product launch, and driving product success across healthcare... Read More →

Tuesday May 14, 2024 1:30pm - 2:00pm PDT
Balboa Bay Resort, Newport Beach, CA

Case Study

2:00pm PDT

1:1 Curated Meetings with Event Partners

Tuesday May 14, 2024 2:00pm - 3:15pm PDT
Balboa Bay Resort, Newport Beach, CA

1:1 Meetings

3:15pm PDT

Caffeinated Conversations

Sponsored By:

Tuesday May 14, 2024 3:15pm - 3:45pm PDT
Balboa Bay Resort, Newport Beach, CA

Networking

3:45pm PDT

Panel: Navigating Omnichannel Success: Orchestrating Seamless Customer Experiences

Walk before you crawl: Building an infrastructure to support omnichannel marketing
Define clear roles and responsibilities to ensure alignment and synergy across teams
Develop unified messaging strategies across all customer touchpoints.
Identify and address gaps between various channels to create a seamless customer journey
Tailor strategies to meet the specific needs and preferences of diverse patient populations
Implement flexible approaches to accommodate variations in customer preferences and behaviors

Moderators

Michael Diaz

Omnichannel Content Lead, Digital Channel Activation, Merck Animal Health

Michael Diaz is a versatile digital lead specializing in content and customer excellence. He currently serves as the Omnichannel Content Capabilities Lead for Merck Animal Health’s Digital Channel Activation Team. Michael is a mindful data-driven storyteller who understands the... Read More →

Speakers

Brianne Casey

Senior Director, Omnichannel Strategy, US Commercial, AstraZeneca Rare Disease Unit

Cortnie Gagnon, MBA

Director, Upstream and Omnichannel Marketing, Sumitomo Pharma America, Inc.

Myles Lawless

Senior Director, Digital & Omnichannel Marketing, Corcept Therapeutics

Myles currently leads digital marketing strategy, data-driven marketing automation and analytics, and omnichannel capabilities to elevate disease education and commercialized brand engagement at Corcept Therapeutics. He is an accomplished leader with over 20 years of multidisciplinary... Read More →

Tuesday May 14, 2024 3:45pm - 4:30pm PDT
Balboa Bay Resort, Newport Beach, CA

Panel

QTAG featuredsession

4:30pm PDT

Interactive Working Group: Brand Planning Exercise

This interactive working group session presents a hypothetical scenario within the pharmaceutical industry, focusing on brand planning. The session aims to engage participants in a dynamic exercise where they collaborate, strategize, and innovate to address the challenges faced by a fictional pharmaceutical brand. Through facilitated discussions, participants will explore various aspects of brand planning, including market analysis, target audience identification, competitive positioning, and messaging strategy. By leveraging collective expertise and creativity, this session offers a valuable opportunity for participants to enhance their understanding of brand planning principles while fostering innovative thinking.

Tuesday May 14, 2024 4:30pm - 5:15pm PDT
Balboa Bay Resort, Newport Beach, CA

Interactive Working Group

QTAG featuredsession

5:15pm PDT

Closing Remarks

Tuesday May 14, 2024 5:15pm - 5:30pm PDT
Balboa Bay Resort, Newport Beach, CA

6:30pm PDT

Sunset Cruise: AIM for the Horizon - Navigate & Network

Set sail into the golden light of the California sunset aboard the luxurious Mojo yacht, and experience an unforgettable evening. As you cruise along the scenic Newport Beach coastline, take in breathtaking ocean views and enjoy the gentle sea breeze. Mingle with colleagues in the newly remodeled main salon, complete with a full bar, or relax and unwind on the spacious open upper deck.

This is the perfect opportunity to network with fellow attendees in a relaxed and social setting while creating lasting memories of your time at Digital Pharma Engage.

Sponsored by:

Tuesday May 14, 2024 6:30pm - 8:30pm PDT

Networking

8:00am PDT

Networking Breakfast

Wednesday May 15, 2024 8:00am - 8:45am PDT
Balboa Bay Resort, Newport Beach, CA

Networking

8:00am PDT

Registration

Sponsored By:

Wednesday May 15, 2024 8:00am - 11:00am PDT
Balboa Bay Resort, Newport Beach, CA

Networking

8:45am PDT

Opening Remarks

Wednesday May 15, 2024 8:45am - 9:00am PDT
Balboa Bay Resort, Newport Beach, CA

9:00am PDT

Fireside Chat: Transforming Pharma Marketing through Data-Driven Insights

Moderators

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Speakers

Justin Molavi

Director, Commercial Strategy and Insights, Genentech

Justin Molavi currently serves as the Director of Commercial Strategy and Insights at Genentech where he leads the organization in executing critical corporate projects across the commercial (marketing and sales) portfolio - select projects include launching Ocrevus direct to consumer... Read More →

Wednesday May 15, 2024 9:00am - 9:30am PDT
Balboa Bay Resort, Newport Beach, CA

Fireside Chat

9:30am PDT

1:1 Curated Meetings with Event Partners

Wednesday May 15, 2024 9:30am - 10:30am PDT
Balboa Bay Resort, Newport Beach, CA

1:1 Meetings

10:30am PDT

Caffeinated Conversations

Sponsored By:

Wednesday May 15, 2024 10:30am - 11:00am PDT
Balboa Bay Resort, Newport Beach, CA

Networking

11:00am PDT

Interactive Working Group: Building the Next Generation of Pharma Marketers

Interactive Working Group: Building the Next Generation of Pharma Marketers

This conversational style group discussion will serve as an opportunity for attendees to interact with and learn from their colleagues and benchmark their practices in accordance with other organizations and industry standards.

Speakers

Michael Diaz

Omnichannel Content Lead, Digital Channel Activation, Merck Animal Health

Wednesday May 15, 2024 11:00am - 11:30am PDT
Balboa Bay Resort, Newport Beach, CA

Interactive Working Group

11:30am PDT

Fireside Chat: Navigating Enterprise Success: Insights from Elizabeth Jeffords, CEO of Iolyx Therapeutics

Moderators

Stephanie Butler

Senior Conference Production Director, Fierce Life Sciences

Speakers

Elizabeth Jeffords

President & CEO, Iolyx Therapeutics

Elizabeth Jeffords, President & CEO of Iolyx Therapeutics, is a team-focused executive and director with cross-lifecycle expertise including company formation & fundraising, clinical development, commercial launches, a >$9B+ global P&L, and M&A. She has launched more than a dozen... Read More →

Wednesday May 15, 2024 11:30am - 12:15pm PDT
Balboa Bay Resort, Newport Beach, CA

Fireside Chat

QTAG featuredsession

12:15pm PDT

Closing Remarks

Wednesday May 15, 2024 12:15pm - 12:30pm PDT
Balboa Bay Resort, Newport Beach, CA